While the term ?online abuse? often conjures up thoughts of cyber bullying, predatory behavior and customer harassment, Internet-based businesses that experience abusive activity within their social communities have to immediately address customer trust and confidence issues. Otherwise, they risk unwanted conduct between subscribers, which can ultimately lead to financial implications for the organization.
We all know that the top priority for any IT fraud team is to ensure their good customers can safely and easily communicate and do business within their online environment. However, because many business websites have networking communities that bring likeminded individuals together to socialize, the potential for users or criminals to act inappropriately towards others can create problems that can impact the user experience.
For the verticals we serve, including online dating and Internet gaming and gambling websites, the social interaction that goes on between their members is core to their business and daily revenue stream. If somebody gets out of line or breaks corporate policy, it not only impacts the user?s experience, but can put the organization?s reputation at risk.
If any online business fails to maintain the trust and confidence of their paying subscribers, those customers can simply take their business elsewhere. This is why online romance sites and Internet gaming environments need to be aware of the impact member abuse can have on their bottom line.
One of the challenges of protecting networking sites from abusive behavior is stopping it before it happens. But how? While most anti-fraud measures still focus on the person connecting to a site, iovation?s ReputationManager 360 solution checks the device being used to log onto a site or request transactions against a dynamic database of more than 700 million unique devices and their reputations to give businesses deeper insight to those connecting to their network. Understanding when a device on your network ? whether it?s a PC, smartphone or tablet ? has been used to perpetrate abusive or fraudulent behavior on another site is valuable information fraud teams can use to prevent unwanted behavior against their members.
The bottom line is, when it comes to online services, consumers have more choices than ever. If their trust and confidence has been violated as a result of online fraud or abuse, they can walk away at any time. Organizations leveraging device reputation technology to protect their social communities have an additional layer of intelligence needed to prevent both fraudulent and abusive behavior before it impacts the user experience or results in a financial loss.
Tags: fraud prevention, iovation, online abuse, online dating, Online Fraud, online gaming, ReputationManager 360, social communities
This entry was posted
on Friday, September 30th, 2011 at 1:26 pm and is filed under Online Communities, Online Dating, Online Gambling, Online Gaming.
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Source: http://blog.iovation.com/2011/09/30/stop-online-abuse-before-it-costs-you-customers-business-profits-2/
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