In a continuation of the worst fad ever, it appears NCR’s Blockbuster Express kiosk biz is the latest to come down with a case of price hike-itis, following competitors Redbox and Netflix. Of course the cause behind this is the studios, who are pushing for higher rates on new release movies or delayed windows. The 3-2-1 pricing structure it has been testing kicks in on “Hot Movies” in the first month they’re available (sound familiar?), renting for $3 the first night (additional nights are still just $1 each, Blu-ray discs still cost $1 extra the first night), dropping to $2 after a month and then to $1 after 90 days. Expect the squeeze to be continually and evenly applied to your video rental options as long as Hollywood believes it increases sales.
Blockbuster Express kiosks hike rental rates to keep offering new movies originally appeared on Engadget on Sun, 06 Nov 2011 17:01:00 EDT. Please see our terms for use of feeds.
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